Full podcast: https://lovethenorth.ca/article/260927-farm-to-table-in-northern Why is it that fast food companies spend millions promoting burgers, fries, and sugary drinks, while the farmers growing fresh, nutritious food have almost no advertising budget? In this episode of Love the North, Brianna from Radical Gardens in Timmins raises a fascinating question: What if agriculture had the same marketing power as the fast-food industry? Would more children choose fresh vegetables over processed snacks? Would families make different decisions at the grocery store? Brianna explains that farmers aren't just competing on price. They're competing against enormous marketing campaigns designed to make convenience foods appealing, familiar, and irresistible. She recalls participating in the Big Crunch, a program where locally grown carrots were distributed to schoolchildren across Northeastern Ontario. The goal wasn't to lecture children about nutrition. It was to let them experience how delicious a fresh, naturally sweet carrot could be. Years later, Brianna says some of those children now shop at farmers' markets, grow their own gardens, and care about where their food comes from. Her message is simple: If we want children to develop healthier eating habits, we need to make fresh food exciting, accessible, and enjoyable. Imagine if farmers had the resources to promote fresh produce with the same creativity, visibility, and frequency as major fast-food chains. Could that change how the next generation thinks about food? Supporting local agriculture isn't just about helping farmers survive. It's about strengthening our food supply, encouraging healthier choices, and reconnecting families with the people growing their food. Watch the full conversation on Love the North. #LoveTheNorth #RadicalGardens #HealthyEating #FarmToTable #Support